Our system of teaching is based on the concept of 'content efficiency’. It means that, the more efficient a piece of educational content is, the more efficiently you can learn from it. That's why the cornerstone of our products are the hilarious illustrations. These pictures help children grasp the meaning of a word immediately. We don't put these words on flashcards; we have them on our illustrated dictionary inserts, our Word of the Day book and on are Big Fat Hairy Learning Cards. It's through this complete package that children learn and retain the meaning of words.